
WatsonX Orchestrate Visual Commerce
Transform Your Website into an AI-Powered Shopping Experience
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Introducing a groundbreaking new capability for WatsonX Orchestrate—now you can give your customers the power to simply snap a photo and discover similar products directly on your website.
No more searching. No more guessing. Just point, click, and shop.

how it works

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Take a Picture – A customer snaps a photo of any object using your website’s embedded camera interface.
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AI Object Recognition – Our advanced AI identifies the object in the image using WatsonX foundation models.
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Product Match & Suggest – Three similar or identical products from your website’s catalog are instantly displayed, ready for purchase.
This WatsonX Orchestrate add-on:
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Requires no app download
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Integrates into any modern web stack
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Connects directly to your existing product catalog
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Works on desktop and mobile platforms
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Business Impact
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Boost Conversion Rates with intuitive, image-driven shopping
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Reduce Friction in the buying process
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Stand Out with an innovative customer experience
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Capture Intent from spontaneous inspiration moments
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